Ecommerce SEO involves optimizing your online store to get an online visibility and attracts more visitors from google. You will able to rank your online store on google search result pages or SERP. This can be done organically without spending money. We promise you that We will discuss everything about ecommerce seo in detail so that you will not have any questions left….
WHY ECOMMERCE SEO IS IMPORTANT?
Nowadays every Person is now on internet. This makes internet an amazing medium for ecommerce businesses to generate sales. It is difficult for these type of businesses to make generous profits because of paid marketing. They need to build a community around their business or increase their visibility on google. This can be only done by Ecommerce seo. This is a best way to outrank your competitors as well. Benefits of ecommerce seo are:
- INCREASE IN PROFITS
- INCREASE IN VISIBILITY OF GOOGLE
- HELP TO OUTRANK
HOW TO DO ECOMMERCE SEO ?
A) Category Page Optimization
Optimize your eCommerce website for mobile bias to feed to the adding number of mobile shoppers. There is an example of myntra category page:
- Myntra is ranking on 1st number for keyword: kurtis. It is a category page. Keyword should be there in your Meta title, Description and url. You can clearly see keywords in Myntra’s meta title and description
2. Ranking on best kurtis for women as well. They included all the keywords in their meta title, description and page Url. Here is an information about it. You can use as many keywords available but don’t make Url too long and also those keywords should be Relevant for your page.
Url is https://www.myntra.com/women-kurtas-kurtis-suits
Meta title is: Shop for Women Kurtas, Suits & Kurtis Online in India | Myntra
Meta description is : Women Kurtis & Kurtas Suits – Buy Designer Kurtas & Kurtis for Ladies online. Pick from Huge range kurtis, kurtas sets & suits for Women at Myntra ✯ COD ✯ Easy returns and exchanges
B) Content Marketing
Create videos and blogs around your products. This will help you to get more sales as everyone love to see food reviews. Marketing your blogs. If you are lazy enough to write a blog post its simple to add some keyword optimized content in your category page footer. Let’s look an example of myntra:
- Scroll down the category page and you will find content. Without writing keyword optimized content in footer page you cannot rank your website. In heading “ buy kurtis for women” You can find their targeted keyword. Also you should create a product table to connect one category page to another and rank them as well. you can also use videos to explain your content
2. You can also create a blog or youtube channel that explains your business and products.
But my recommendation is to go with 1st point: to add category page footer content which should be keyword optimized.
C) Optimizing Product Pages
An ecommerce company should make Product pages for each of their product then optimize them by adding meta title, meta description and product description on each page. Each product page should have unique keyword optimized url.
After implementing any change in the Product page, A person should submit his/her website or a web page in google search console. There is an example Myntra product page:
YOU CAN USE FREE AHREFS CHROME EXTENSION TO FIND WHAT TITLE, DESCRIPTION AND KEYWORDS ON WHICH YOUR COMPETITOR IS RANKING. USE SAME KEYWORD AS PRODUCT PAGE URL, IMAGE ALT TEXT, PRODUCT DESCRIPTION, META TITLE AND DESCRIPTION
HOW TO PRICE YOUR ECOMMERCE SERVICES
1. Hourly Rate:
Calculate the number of hours you anticipate spending on the project and multiply it by your hourly rate. Ensure that your rate reflects your expertise and the value you provide.
Monthly Retainer plan can include ongoing optimization, content creation, link building, and reporting. The retainer fee can vary based on the level of service required.
2. Project-Based Pricing:
For specific SEO projects such as site audits, keyword research, or on-page optimization, you can offer a fixed price for the entire project. Make sure to outline the scope of work and deliverables clearly to avoid scope creep.
3. Performance-Based Pricing:
Some SEO experts offer performance-based pricing where a portion of the fee is tied to achieving specific results, such as increased organic traffic, higher keyword rankings, or improved conversion rates. This model can be risky for the service provider but can also align incentives with the client.
FINAL WORDS….
If you also want to do ecommerce SEO professionally for your online store than Book a 1 on 1 consultation call with me. If you are a working professional who wants to get clients as a pro freelancer than register yourself for a professional network of fiverr where top businesses hire freelancer by clicking here.
If you like this article then visit this link to learn more about local SEO.