Introduction
BigCommerce is one of the top eCommerce platforms, offering built-in SEO features to help online stores rank better on Google. However, simply using BigCommerce isn’t enough—you need an SEO strategy to maximize your store’s visibility.
This guide will answer key questions about BigCommerce SEO, compare it to Shopify, highlight essential SEO features, and provide a step-by-step approach to optimizing your store.
1. How to Do SEO on BigCommerce?
Here’s how you can optimize your store effectively:
A. Key BigCommerce SEO Factors & Optimization Tips
| SEO Factor | Optimization Tips |
|---|---|
| URLs | Use short, keyword-rich URLs. Avoid unnecessary parameters. |
| Title Tags & Meta | Keep titles under 60 chars, meta under 160 chars with keywords. |
| Header Tags (H1-H3) | Structure pages with relevant headings for readability. |
| Image Optimization | Use descriptive alt text and compress images for speed. |
| Site Speed | Optimize code, reduce scripts, and enable browser caching. |
| Mobile Friendliness | Ensure mobile responsiveness for better rankings. |
| Internal Linking | Link related pages for better navigation and SEO benefits. |
B. Technical SEO for BigCommerce
- Use a Responsive Theme: Google prioritizes mobile-friendly websites.
- Enable SSL: Security is a ranking factor.
- Optimize Robots.txt & Sitemap: Ensure search engines crawl your pages correctly.
- Use Schema Markup: Helps enhance search results with rich snippets.
2. Is BigCommerce Good for SEO?
BigCommerce is an SEO-friendly platform that offers various built-in optimization tools. However, how does it compare to competitors?
BigCommerce vs Competitors
| Feature | BigCommerce | Shopify | WooCommerce |
| Custom URLs | ✅ Yes | ❌ No | ✅ Yes |
| Built-in SEO Tools | ✅ Yes | ✅ Yes | ❌ No (Plugins Needed) |
| Page Speed | 🚀 Fast | ⚡ Moderate | ❌ Slow (Depends on Hosting) |
| Blogging Feature | ✅ Yes | ❌ Limited | ✅ Yes |
| Mobile Friendly | ✅ Yes | ✅ Yes | ✅ Yes |
BigCommerce provides better SEO control than Shopify, especially in URL structuring and blogging capabilities. For detailed information about whether bigcommerce is good for seo or not visit this link.
3. Is BigCommerce SEO Better Than Shopify?
Shopify is a popular eCommerce platform, but when it comes to BigCommerce then there are some clear advantages:
| SEO Factor | BigCommerce | Shopify |
| Custom URL Structure | ✅ Yes (Full Control) | ❌ No (Forced Format) |
| Site Speed | 🚀 Faster | ⚡ Moderate |
| Blogging Feature | ✅ Built-in | ❌ Limited |
| Advanced SEO Apps | ✅ Optional | ✅ Required for Advanced Features |
Why BigCommerce Wins:
- Shopify forces URL structures, affecting SEO.
- BigCommerce has a better blogging feature for content marketing.
- BigCommerce sites load faster, improving rankings.
If SEO is a priority, BigCommerce is the better choice over Shopify.
4. What Are the Features of BigCommerce?
BigCommerce is packed with features designed to help businesses scale. Here are some key SEO-related features:
C. Key Features of BigCommerce
| Feature | Description |
| SEO-Friendly URLs | Clean, customizable URLs for better rankings. |
| Built-in Blogging | Helps improve organic traffic with content marketing. |
| Multi-Channel Selling | Sell on Amazon, eBay, Facebook, and Instagram. |
| Headless Commerce | Allows API-based integration with custom storefronts. |
| Mobile Optimization | Fully responsive themes and mobile-friendly checkout. |
| Advanced Analytics | Tracks user behavior and improves conversion rates. |
5. Is BigCommerce Legit?
Yes! BigCommerce is a trusted and scalable eCommerce platform used by thousands of businesses worldwide.
D. Pros & Cons of BigCommerce
| BigCommerce Pros | BigCommerce Cons |
| ✅ SEO-Friendly Features | ❌ Limited Free Themes |
| ✅ Fast Load Speeds | ❌ Some Apps Require Paid Plans |
| ✅ 24/7 Customer Support | ❌ Steeper Learning Curve for Beginners |
| ✅ PCI Compliance & Security | ❌ Fewer Design Customization Options vs WooCommerce |
Performance & Load Speed Comparison
Average Page Load Speed Across Platforms
| Platform | Average Load Time (Seconds) |
| BigCommerce | 2.8 sec |
| Shopify | 3.1 sec |
| WooCommerce | 4.2 sec |
(Lower load times improve SEO and user experience.)
Final Verdict:
BigCommerce is a legitimate, SEO-friendly eCommerce platform that outperforms Shopify in several key areas. If you need an SEO-optimized store with faster load times and better URL structuring, BigCommerce is a great choice.
Conclusion
BigCommerce is a powerful platform for SEO, offering features like clean URLs, built-in blogging, and fast load speeds. Compared to Shopify, it provides better customization for SEO and outperforms many competitors in site speed and optimization tools.
Key Takeaways:
✅ BigCommerce beats Shopify in SEO flexibility and speed.
✅ It has built-in blogging, schema markup, and custom URLs.
✅ Load speeds are faster than WooCommerce and Shopify.
If you’re serious about ranking higher on Google and driving organic traffic to your store, BigCommerce is an excellent choice. 🚀